The Snow League is a global competitive snowboarding and freeskiing league, launched in 2025. Prior to the announcement of the league, my involvement included development of the brand's motion design identity for the launch. The goal was to build animation reflective of a fresh direction for the world of winter sports.
Final deliverables included creation of the brand's motion graphic announcement, teaser animations for the launch and an announcement video for social channels. Creative direction provided by the team at Solidarity of Unbridled Labour.
Above: Social media graphics created to tease the branding reveal.